3D Rendering – How to Create Stunning 3D Designs with an Easy and Intuitive Process
- by: Samp Surad Group

The development of 3D rendering technology has become a global trend. It is the future. The 3D rendering process has become a necessary tool for many industries and professions, such as engineering design and marketing, which is an essential part of product promotion.
Over the past few years, 3D rendering has become more and more prevalent in many industries. Architects use 3D renderings to showcase their clients before they build any structures. Things are taken one step further with a photorealistic 3D rendering.
When it comes to 3D architectural rendering, there is so much more than meets the eye.
What is 3D Rendering Process?
The 3d rendering process can generate high-quality visual effects. It provides an intuitive visualization of a design or product, which is not possible through traditional means. The process begins with forming images from objects, environments, and scenes in three dimensions using image-based rendering software.
The process of 3D rendering begins with an idea or concept. It could be a new building, a car, or even a piece of furniture. The designer then creates a 2D plan and elevations which are then sent to the client who approves them or makes changes where necessary. Once the design has been approved it is then taken to the next stage which is creating a 3D model using CAD rendering software.
Creating a photorealistic 3D Rendering is fundamentally virtual photography, as it takes an understanding of staging and lighting scenes effectively. Professionals follow a very reliable method that usually contains procurement of as much information as possible before commencing the actual expansion of the project.
How does 3D Rendering Work?
The process of 3D rendering is not just about making a 3D model look realistic. It’s a complex process that requires the right tools, strategies, and experience to achieve the desired result – a photo-realistic image.
Here’s a quick breakdown of the steps that involve are as follows:
1. Client’s Vision:
Understanding the client’s requirements and vision plays a crucial role. The 3D artist must thoroughly grasp the business that is demanding a 3D image. This can be accomplished by probing questions about the target market and branding. Once the client delivers the plans, sketches, and reference photos, the project vision may be conceptualized.
2. Analysis & Design:
Once the key points have been chosen, the individual design elements (camera angles, colour, materials, and textures) will be used to give the notion that must be detailed. This is about analyzing the project as a whole and selecting which specific feature points should be highlighted throughout the 3D rendering process.
3. 3D Modeling:
A digital model of the final product is created by the 3D artist. The vision is created using polygonal models (just geometric shapes) to envisage a direction for the arrangement of individual fragments. The 3D artist creates the initial 3d model by utilizing a specialized 3d modeling so that the client can visualize it and propose any eventual changes.
4. Materials & Texture:
Realism requires an accurate representation of the object’s material. A 3D artist will build and assemble the materials, taking into consideration the crucial elements such as the finish (matte/glossy) and stiffness of the material. These can then be added to the existing structural 3D render sketch to add dimension, texture, and colour.
5. Lighting:
To simulate natural illumination, the 3D artist set up lights in the 3D environment. The purpose of creating shadows, angles, and light reflections is to replicate real-world lighting. The final image fosters originality, creativity, research, and understanding of the intended atmosphere.
6. 3D Rendering:
The time needed for rendering is determined by the environment’s complexity and also the required quality of the final product. The artist uses apt 3D rendering techniques to turn and sculpt the vision into a reality. In this stage, the high-resolution image is generated by converting the model through 3D modeling and rendering software.
7. Refining:
Before the final delivery of the project, the client’s feedback is taken so that necessary changes can be done. In other words, the artist makes tweaks to the materials, textures, or lighting until the client is satisfied. The main aim is to produce a pristine display with a high-end finish image to meet the client’s expectations.
8. Final Delivery:
Once the refining process is completed, the final 2D images will be provided to the client. The resolution and dimension of the images are determined by the intended use: print, web, video, or movie. For instance, on the web – images are generally optimized with medium-size jpg files, whereas images for print are augmented with high-resolution raw files.
The process of 3D rendering is easy, intuitive, and flexible. This allows the artists to have more control over the design process. It is economical and time-efficient. 3D architectural rendering can transform the lives of both firms and clients.
In case, if you want to get started on rendering services right away, our process is easy and spontaneous. Samp Surad, the best in 3D Architectural Rendering and Visualization Services has got you covered. Streamline your entire process with us now and create top-notch quality designs.